Framework for website submission for Great Places to Work for Fortune Magazine’s 100 Best Places to Work.
Goal:
Overall heart, look, and feel of the site successfully captured the spirit and energy of this workplace and the great people that shape it. Collaborated with developer to create a custom themed site to submit to Fortune Magazine, landing in the top 40 Best Places to Work for the company.
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Next, I focused on organizing the specific pieces of information we wanted to highlight. I explored different creative channels to communicate our ideas effectively and drew inspiration from Spotify’s interface design and its year-end “Wrapped” experience, studying how they use storytelling, visuals, and data to engage users to create a more immersive experience.
One challenge I faced during this project was learning 2D motion graphic design to create seamless animations and interactions across the site using Adobe After Effects in 2 weeks.
To bring these ideas to life, I taught myself the program, experimenting with frame-by-frame animation to achieve smooth, organic transitions.
Through this process, I learned that even subtle motion can guide attention, enhance storytelling, and make a digital experience feel more alive. While Spotify Wrapped features a relatively simple interface, much of its impact comes from the energy and flow of its animations and transitions. We aimed to capture that same dynamic feeling by using simple shapes and bold colors to create engaging, movement-driven interactions throughout the site.
After Effects Motion Graphics:
Our submission of the site along with the firm’s fantastic workplace data successfully placed Alston & Bird 37 on Fortune Magazine’s 100 Best Companies to Work For
for the 26th consecutive year.
YAY!